In an interview last week about 2024’s choice of color, Laurie Pressman, vice president of Pantone, described the color authority’s choice as a much-needed balm for a country “in need of compassion” and the institute’s global wish “for a more peaceful future.”

”With that in mind,” she said, adding: “We wanted to focus on a color that focuses on community and the ones we love. We needed it to be a color of compassion and empathy.”

The announcement is the 25th year that the prognosticators at Pantone have named a Color of the Year, a trend forecast that influences everything from paint colors to fashion note Kate Moss and her daughter Lila’s prescient Fuzzy Peach-inspired gowns by Fendi at this year’s Met Gala, dinnerware to furniture, nail polish to lipstick and even peach-tipped locks.

Peach Fuzz offers versatility in clothing and home goods, Pantone’s representatives said, adding that it also incorporates a tactile nature that is hard to resist. “It’s a color that you want to reach out and touch,” Executive Director Leatrice Eiseman said, as it’s “softly sensual and eminently touchable.”  The experts at Pantone anticipate the color will be popular for weddings and floral arrangements too. “The aesthetic is so bright and fresh and airy and sets a beautiful tone for a wedding,” Pressman said.

According to the color experts at Pantone, choosing a color is less about design and more about making yourself happy. “It’s about reframing how we want to live.”

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